{"title":"Men's New Arrivals","description":"\u003cp\u003eThe latest additions to the men's range, added as they drop. Training pieces, everyday layers and accessories, newest first.\u003c\/p\u003e\n\u003cp\u003eBrowse the full range in \u003ca href=\"\/collections\/mens\"\u003emen's\u003c\/a\u003e, or start with \u003ca href=\"\/collections\/mens-best-sellers\"\u003ebest sellers\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"essential-socks-white","title":"Essential Socks","description":"\u003cp\u003eIntroducing the Essential Socks in White. A ribbed crew sock for daily wear, from the gym to the everyday. Made with an 80% cotton blend for a soft, breathable fit that holds its shape. Cushioned underfoot with Deenathletic branding up the side. 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