Privacy policy

1) Introduction and Contact Details of the Controller

1.1 We are delighted that you are visiting our website and thank you for your interest. In the following, we will inform you about the handling of your personal data when using our website. Personal data refers to all data that can personally identify you.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Djibril Ameo Diallo & Berke Bagbasi, Deenathletic GbR, Landstuhlstraße 22, 66571 Eppelborn, Germany, Email: info@deenathletic.com The controller for processing personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

2) Data Collection When Visiting Our Website

During the purely informational use of our website, i.e., if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to the server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website:

The website visited by you
Date and time of access
Amount of data sent in bytes
Source/reference from which you came to the page
Used browser
Used operating system
Used IP address (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. Data is not shared or used for any other purposes. However, we reserve the right to retrospectively check the server log files if there are concrete indications of illegal use.

3) Hosting & Content Delivery Network

Shopify

For hosting our website and displaying the content of the pages, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc. or Shopify (USA) Inc.

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

For data transmission to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

For the transmission of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.

4) Cookies

In order to make your visit to our website attractive and to enable the use of certain functions, we use cookies, which are small text files that are stored on your device. Some of these cookies are automatically deleted after you close your browser (so-called "session cookies"), while others remain on your device for a longer period of time and enable the storage of settings (so-called "persistent cookies"). In the latter case, you can find the storage duration in the overview of the cookie settings in your web browser.

If individual cookies used by us also process personal data, the processing is carried out in accordance with Art. 6(1)(b) GDPR for the performance of the contract, pursuant to Art. 6(1)(a) GDPR in case of granted consent, or pursuant to Art. 6(1)(f) GDPR for the protection of our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

You can configure your browser to inform you about the setting of cookies, to decide on their acceptance on a case-by-case basis, or to generally exclude the acceptance of cookies.

Please note that if you do not accept cookies, the functionality of our website may be restricted.

5) Contact

As part of contacting us (e.g., via contact form or email), personal data is processed exclusively for the purpose of processing and responding to your request and only to the extent necessary.

The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6(1)(f) GDPR. If your contact aims at concluding a contract, an additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted when it can be inferred from the circumstances that the relevant matter has been conclusively clarified and unless there are legal retention obligations.

6) Use of Customer Data for Direct Advertising

6.1 Subscription to Our Email Newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The mandatory requirement for sending the newsletter is your email address only. Providing further data is voluntary and is used to address you personally. For sending the newsletter, we use the double opt-in procedure, which ensures that you will only receive the newsletter if you confirm your consent to receive it by clicking on a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6(1)(a) GDPR. In this context, we store the IP address entered by the Internet service provider (ISP) as well as the date and time of registration in order to trace any possible misuse of your email address at a later time. The data collected during the registration for the newsletter is used exclusively for sending newsletters and is kept strictly purpose-bound.

You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the controller mentioned above. After unsubscribing, your email address will be promptly deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use data beyond what is legally permissible and about which we inform you in this statement.

6.2 Klaviyo

Our email newsletters and other promotional email communication are sent via the following provider: Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA.

On the basis of our legitimate interest in effective and user-friendly email marketing, we pass on the data you provided during sign-up to this provider pursuant to Art. 6(1)(f) GDPR so that it handles the mailing on our behalf.

Subject to your express consent pursuant to Art. 6(1)(a) GDPR, the provider additionally carries out a statistical performance evaluation of mail campaigns using web beacons or tracking pixels in the sent emails, which can measure open rates and specific interactions with the newsletter content. In doing so, device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated, but not combined with other data sets.

You can withdraw your consent to mail tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider that protects the data of our website visitors and prohibits disclosure to third parties.

For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

6.3 Product availability notifications by email

For temporarily unavailable items you can sign up to receive product availability notifications by email. We will then send you a one-time email about the availability of the item you selected. The only mandatory information for sending this notification is your email address. Providing further data is voluntary and may be used to address you personally. For the mailing we use the double opt-in procedure, which ensures that you only receive a notification once you have expressly confirmed your consent by clicking a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to use your personal data pursuant to Art. 6(1)(a) GDPR. In this context we store the IP address entered by your internet service provider (ISP) as well as the date and time of sign-up in order to trace any possible misuse of your email address at a later time. The data collected for our product availability notification service is used strictly for that purpose.

You can unsubscribe from the availability notifications at any time by sending a message to the controller named above. After unsubscribing, your email address is promptly deleted from the relevant distribution list, unless you have expressly consented to further use of your data or we reserve legally permitted further use about which we inform you in this statement.

6.4 Cart reminders by email

If you abandon your purchase with us before completing the order, you have the option of receiving a one-time email reminder of the contents of your virtual shopping cart.

The only mandatory information for sending this reminder is your email address. Providing further data is voluntary and may be used to address you personally. For the mailing we use the double opt-in procedure, which ensures that you only receive a notification once you have expressly confirmed your consent by clicking a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to use your personal data pursuant to Art. 6(1)(a) GDPR for sending a cart reminder. In this context we store the IP address entered by your internet service provider (ISP) as well as the date and time of sign-up in order to trace any possible misuse of your email address at a later time. The data collected for our email notification service is used strictly for that purpose.

You can unsubscribe from cart reminders at any time by sending a message to the controller named above. After unsubscribing, your email address is promptly deleted from the relevant distribution list, unless you have expressly consented to further use of your data or we reserve legally permitted further use about which we inform you in this statement.

7) Data Processing for Order Processing

7.1 To the extent necessary for contract processing for delivery and payment purposes, the personal data collected by us will be passed on to the contracted transportation company and the contracted credit institution in accordance with Art. 6(1)(b) GDPR.

If, on the basis of a corresponding contract, we owe updates for goods with digital elements or for digital products, we process the contact data (name, address, email address) transmitted by you during the order to inform you personally within the legally prescribed period in accordance with Art. 6(1)(c) GDPR via an appropriate communication channel (such as postal mail or email) about upcoming updates. Your contact details will be used strictly for the purpose of communicating updates owed by us and will only be processed by us to the extent necessary for the respective information.

In order to fulfill your order, we also collaborate with the following service provider(s) who support us in whole or in part in carrying out concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

7.2 Use of Payment Service Providers

- Klarna

On this website, one or more online payment methods from the following provider are available: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden.

If you choose a payment method from the provider where you pay in advance (such as credit card payment), your payment data provided during the order process (including name, address, bank and payment card information, currency, and transaction number) will be transferred to them in accordance with Art. 6(1)(b) GDPR. In this case, your data will be passed on exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

If you choose a payment method where the provider pays in advance (such as invoice or instalment payment or direct debit), you will also be asked to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, possibly data for an alternative payment method) during the order process.

In order to maintain our legitimate interest in determining the payment capability of our customers, we will forward this data to the provider in accordance with Art. 6(1)(f) GDPR for the purpose of a credit check. Based on the personal data you provide, as well as other data (such as shopping cart, invoice amount, order history, payment experiences), the provider will assess whether the selected payment option can be granted with regard to payment and/or default risk.

In making this decision as part of the application assessment, identity and creditworthiness information from the following credit agencies may also be included, in addition to provider-internal criteria, in accordance with Art. 6(1)(f) GDPR:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The creditworthiness report may contain probability values (so-called score values). Insofar as score values are included in the result of the creditworthiness report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but is not limited to, address data.

You can object to the processing of your data at any time by sending a message to us or directly to the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractual payment processing.

- Paypal

On this website, one or more online payment methods from the following provider are available: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg.

If you choose a payment method from the provider where you pay in advance, your payment data provided during the order process (including name, address, bank and payment card information, currency, and transaction number) will be transferred to them in accordance with Art. 6(1)(b) GDPR. In this case, your data will be passed on exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

If you choose a payment method where we pay in advance, you will also be asked to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, possibly data for an alternative payment method) during the order process.

In order to maintain our legitimate interest in determining your payment capability in such cases, we will forward this data to the provider in accordance with Art. 6(1)(f) GDPR for the purpose of a credit check. Based on the personal data you provide, as well as other data (such as shopping cart, invoice amount, order history, payment experiences), the provider will assess whether the selected payment option can be granted with regard to payment and/or default risk.

- Shopify Payments

On this website, one or more online payment methods from the following provider are available: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.

7.3 Electronic withdrawal function for distance contracts

When you exercise your right of withdrawal electronically via the withdrawal function provided on our website, we process personal data required to handle your withdrawal declaration. This includes in particular your name, your contact details, and information about the relevant contract (e.g. the order number). In addition, for the legally required confirmation of receipt and its documentation, we process technically necessary data such as your IP address, a timestamp, and server log data.

Processing is carried out pursuant to Art. 6(1)(b) GDPR for handling the withdrawal and the related communication, and pursuant to Art. 6(1)(c) GDPR with regard to the statutory confirmation and documentation obligation under Sec. 356a German Civil Code (BGB). The data is stored only for as long as necessary to process the withdrawal and to comply with statutory retention obligations.

8) Web Analytics Services

8.1 Google Analytics 4

This website uses Google Analytics 4, a web analytics service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, when you visit the website, Google Analytics 4 sets cookies that are stored as small text elements on your device and collect certain information. This information also includes your IP address, which is, however, truncated by Google by its last digits in order to exclude direct identifiability.

The information is transmitted to Google servers and processed there. Transfers to Google LLC, based in the USA, are also possible.

Google uses the collected information on our behalf to evaluate your use of the website, compile reports on website activity for us and provide further services associated with website and internet use. The truncated IP address transmitted by your browser within Google Analytics is not combined with other data held by Google. The data collected within Google Analytics 4 is stored for a period of two months and then deleted.

All of the processing described above, in particular the setting of cookies on the device used, only takes place if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. Without your consent, Google Analytics 4 is not used during your visit. You can withdraw your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service via the "cookie consent tool" provided on the website.

We have concluded a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

Demographic characteristics: Google Analytics 4 uses the special "demographic characteristics" feature and can thereby create statistics that make statements about the age, gender and interests of website visitors. This is done by analyzing advertising and third-party information, enabling target groups for marketing activities to be identified. The collected data cannot be assigned to any specific person and is deleted after being stored for two months.

Google Signals: As an extension to Google Analytics 4, Google Signals may be used on this website to generate cross-device reports. If you have activated personalized advertising and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to Art. 6(1)(a) GDPR, analyze your usage behavior across devices and create database models, among other things on cross-device conversions. We do not receive any personal data from Google, only statistics.

User-IDs: As an extension to Google Analytics 4, the "User-IDs" feature may be used on this website. If you have consented to the use of Google Analytics 4 pursuant to Art. 6(1)(a) GDPR, have set up an account on this website and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.

8.2 Triple Whale Analytics

This website uses the web analytics service of the following provider: Triple Whale Inc., 7th Floor, Jaffa St 224, Jerusalem, Israel.

Using cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used such as the IP address and browser information, in order to evaluate it for statistical analyses of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this enables the evaluation of movement patterns (so-called heatmaps), which show the duration of page visits as well as interactions with page content (e.g. text entries, scrolling, clicks and mouse-overs). Pseudonymization generally excludes direct identifiability. The data is not combined with plain data about your person collected in another way.

All of the processing described above, in particular the reading or storing of information on the device used, only takes place if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to the provider's location, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

9) Retargeting/Remarketing and Conversion Tracking

9.1 Meta Pixel with advanced matching

Within our online offering we use the "Meta Pixel" service in advanced matching mode from the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta").

If a user clicks on an advertisement we have placed on Facebook or Instagram, the URL of our linked page is extended by a parameter with the help of "Meta Pixel". This URL parameter is then entered into the user's browser after the redirect via a cookie that our linked page itself sets. In addition, this cookie captures specific customer data such as the email address that we collect on our website linked to the Facebook or Instagram ad during processes such as purchases, account log-ins or registrations (advanced matching). The cookie is then read and enables the data, including the specific customer data, to be transmitted to Meta.

We use "Meta Pixel" with advanced matching in order to make our advertisements (so-called "ads") on Facebook and/or Instagram more effective and to ensure that they match users' interests or have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Meta (so-called "custom audiences").

Furthermore, we analyze the effectiveness of our advertisements by tracking whether users were redirected to our website after clicking an advertisement (conversion). Compared with the standard variant of "Meta Pixel", the advanced matching function helps us to better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.

All transmitted data is stored and processed by Meta so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes in accordance with Meta's data usage policy. The data may enable Meta and its partners to place advertisements on and off Facebook.

All of the processing described above, in particular the setting of cookies for reading information on the device used, only takes place if you have given us your express consent pursuant to Art. 6(1)(a) GDPR. You can withdraw your consent at any time with effect for the future by deactivating this service in the "cookie consent tool" provided on the website.

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

The information generated by Meta is usually transmitted to a Meta server and stored there; in this context, transmission to servers of Meta Platforms Inc. in the USA may also take place. For data transfers to the USA, the provider has adhered to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision of the European Commission.

9.2 Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, within Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising media (so-called Google Ads). In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are.

The conversion tracking cookie is set when a user clicks on an ad placed by Google. These cookies usually lose their validity after 30 days and do not serve to personally identify the user. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. The information obtained with the help of the conversion cookie is used to create conversion statistics; we learn the total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag, but receive no information that personally identifies users.

Within the use of Google Ads, personal data may also be transmitted to the servers of Google LLC in the USA.

To address users whose data we have received within business or business-like relationships in a more interest-based manner, we use a customer matching function within Google Ads. For this purpose we transmit one or more files with aggregated customer data (primarily email addresses and phone numbers) electronically to Google. Google does not receive access to plain data but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then be used by Google only to match it to existing Google accounts set up by the data subjects. The transmission of customer data to Google only takes place if you have given us your express consent pursuant to Art. 6(1)(a) GDPR.

9.3 TikTok Pixel

This website uses the conversion tracking technology of the following provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland.

If you have reached our website from an advertisement on the provider's domain, the success of the advertisement can be tracked with the help of cookies and/or comparable technologies (tracking pixels, web beacons, pings or HTTP requests).

For this purpose, certain device and browser information, possibly including your IP address, is read via the tracking technology in order to capture and evaluate user actions predefined by us (e.g. completed transactions, leads, searches on the website, views of product pages). This enables the creation of statistics on usage behavior on our website after a redirect from an advertisement, which serve to optimize our offering.

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

10) Tools and Miscellaneous

Cookie consent tool

To obtain effective user consent for consent-requiring cookies and cookie-based applications, this website uses a so-called "cookie consent tool". The "cookie consent tool" is displayed to users when they access the page in the form of an interactive interface on which consent for certain cookies and/or cookie-based applications can be given by ticking boxes. By using the tool, all consent-requiring cookies/services are only loaded if the respective user gives corresponding consent by ticking a box. This ensures that such cookies are only set on the user's respective device if consent has been given.

The tool sets technically necessary cookies in order to store your cookie preferences. Personal user data is generally not processed in this context.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website. A further legal basis for the processing is Art. 6(1)(c) GDPR. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.

Where necessary, we have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

Further information about the operator and the setting options of the cookie consent tool can be found directly in the corresponding interface on our website.

11) Data Subject Rights

11.1 The applicable data protection law grants you the following rights as a data subject (information and intervention rights) in relation to the processing of your personal data, with reference to the respective legal basis for exercising these rights:

Right of access in accordance with Art. 15 GDPR;
Right to rectification in accordance with Art. 16 GDPR;
Right to erasure in accordance with Art. 17 GDPR;
Right to restriction of processing in accordance with Art. 18 GDPR;
Right to notification in accordance with Art. 19 GDPR;
Right to data portability in accordance with Art. 20 GDPR;
Right to withdraw consent in accordance with Art. 7(3) GDPR;
Right to lodge a complaint in accordance with Art. 77 GDPR.

11.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST IN THE CONTEXT OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.

IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING THE DATA IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE, OR DEFEND LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA FOR DIRECT ADVERTISING PURPOSES.

12) Duration of Storage of Personal Data

The duration of storage of personal data is determined by the respective legal basis, the purpose of processing, and – if applicable – additionally by the respective statutory retention period (e.g., commercial and tax retention periods).

If personal data is processed on the basis of an express consent pursuant to Art. 6(1)(a) GDPR, the data will be stored until you revoke your consent.

If there are statutory retention periods for data that is processed within the scope of legal or legally similar obligations based on Art. 6(1)(b) GDPR, this data will be routinely deleted after the retention periods expire, provided it is no longer necessary for contract fulfillment or contract initiation and/or there is no longer a legitimate interest on our part in continuing to store it.

If personal data is processed based on Art. 6(1)(f) GDPR, this data will be stored until you exercise your right to object pursuant to Art. 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing serves to assert, exercise, or defend legal claims.

If personal data is processed for the purpose of direct marketing based on Art. 6(1)(f) GDPR, this data will be stored until you exercise your right to object pursuant to Art. 21(2) GDPR.

Unless otherwise stated in the specific processing situations in the rest of this statement, stored personal data will be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

As of: 01.07.2026, 12:39:29 PM